Have you noticed a large drop in the number of visitors you received from Google? Or maybe you are having trouble finding your own site when you enter your targeted keywords? Or perhaps you have had the dreaded “unnatural backlinks” alert in Google Webmaster tools?
If so, you have very likely became a victim of the latest Penguin or Panda update. When Penguin was first unleashed in April 2012, it caused hundreds of thousands of Webmaster’s worldwide to lose their rankings in the search engine results, and the outcome was that many people eventually lost their businesses and jobs.
Penguin was designed to put a stop to spammy link building practices, however even if you have not been engaging in link building you can still become a victim of the evil Penguin.
Panda is another Google algorithm factor that first launched on February 23, 2011. Like Penguin it hit many webmasters hard. The goal of Panda was to promote high-quality results and demote websites that published content from lower quality sources. When first released it hit many “content farms”such as eHow and Suite101. It affected a huge percentage of sites, so was not solely created to penalise content farms.
If you have noticed a drop in traffic or a loss in ranking get in touch with us today. It is very important that you do not hesitate, as this may maximise the damage. Our team of search engine specialists will thoroughly evaluate your site both on-site and off, to determine if Penguin or Panda has penalised it. We will then devise a strategy and get to work on restoring your rankings straight away.